While studying color theory I became very interested in how different time periods and cultures are socialized to relate differently to specific colors. I reflected on my own subconscious perceptions of color and I couldn’t understand my negative reactions to specific colors - most notable, to the color orange.
Intrigued by my disgust of the color orange — I made the decision to override my own perceptions by relating to the color in a different way. Could I change my thoughts about orange merely by spending one year with the color, or would the many years of built up negative sentiment prevent such change?
What started as a personal exploration of a color I thought I hated turned into a larger project that examined consciousness and the power of challenging perceptions.
To celebrate one year of this exploration. I created “Orange: Year One” — a group show featuring 10 female artists including photographers, designers, illustrators, painters and floral artists, who:
- Had an interesting point of view with regards to how they use color.
- Challenge traditional perceptions of their subject matter or medium through their work.